Digital 007

The Dehumanizing Effect of Social Media Automation

By |December 3rd, 2015|


I would like to start this post by stating that I am not against companies that build automation for #Social Media, I can certainly see value in automating some of the most mundane and routine tasks across social media.  I am also not knocking the user for trying to make their life easier on Social

Un-democratic Marketing Run by Algorithms

By |December 3rd, 2015|

I must admit that I enjoy the targeted marketing hitting me on for instance Facebook, as compared to advertising in flow TV or other medias, I rarely see anything that does not have some relevance. Only when I turn on flow TV or radio, I get exposed to random advertising – and it annoys me.

The Superman Effect of a Good Manager

By |November 29th, 2015|

Your career is in your own hands let’s make that clear from the start and the decisions you make early on and during your employment shape your career possibilities going forward.

One thing that I learned is that having a good manager at the right times in your career is what gives us the ability to

The Collapse of Social Media Engagement Model

By |November 29th, 2015|

I was reading this article by buffer admitting that they lost ½ of all their #social media referral traffic in the last 12 months. (click picture)

It is a very open and honest article that I applaud because it confirms something my gut feeling has been telling me for a while:
Engagement is overvalued. This is most

Twitter Automated Thank Yous – The Self Fulfilling Prophecy

By |October 29th, 2015|

Twitter Automated Thank Yous – The Self Fulfilling Prophecy

This is a short little note to all the people that use sumall or other automated services.  I have been testing sumall and like most of people I like the quick over view of my daily, weekly and month stats delivered to my mailbox.  Here is what

B2B Digital tipping points for 2015

By |October 29th, 2015|

The Digital Evolution in B2B Marketing

By |October 29th, 2015|

How To Social Listen on Twitter with Tweetdeck

By |June 14th, 2015|

The Twitter Robot and The Eco-System of Robots It Supports

By |April 28th, 2015|

**Article Updated With New Queen Bee From  Today ** — See End Of Post

Twitter is a robot and the whole eco-system of Robots (bots) that use Twitter
The only way to truly understand Twitter is to view Twitter has a large virtual robot controlled by a large set of rules called algorithms. These rules are built

Twitter’s Competitive Disadvantage Is Its Lack of Empathy

By |March 22nd, 2015|

Since writing this article about Twitter having an empathy crisis Meerkat has come out at SXSW. With the great success of Meerkat, Techcrunch has the following article called Empathy Machines written by @panzer which really confirms for my original idea that Twitter is struggling due to its lack empathy and Meerkat really opens this up twitter.