Digital 007

Snapchat Over 40

By |December 17th, 2016|

Introduction
They say that 3 times is a charm and it has taken me 3 times to get on Snapchat and use it on a regular basis.   I found at 45 it was very challenging to start using Snapchat.
Why Snapchat?
I am  definitely driven by the fact that 60% of people from 13-34 in the USA use Snapchat

I Was Called A Troll Today

By |December 17th, 2016|

I was called a troll today (not the first time) …
They complained to #Twitter for me being a troll …

I never considered myself a troll but I will tell you this much.

Being offended by someone doesn’t make you a victim nor them a troll.

This started because I was censored in a Facebook group and I called the

Values and Communication Drive Transformation

By |December 17th, 2016|

I was having coffee with a friend today and we were discussing our experiences with being responsible for managing a CRM system in one or more companies during our professional careers.

Our combined experience spanned a vast array of responsibilities from vendor selection, implementation of systems, implementation of business processes, data migration, training, stakeholder management and

Social Media, Diversity and Inclusion

By |December 15th, 2016|

We need #diversity to thrive and I wrote an article back in July long before the election cycle called: Facebook the hammer that destroys democracy
Algorithm Driven An Echo Chamber That We All Live In Today
Seemed quite a drastic title at the time but not anymore and I feel like banging my hand of the table again

Data – The Invisible Man At The Table

By |February 27th, 2016|

Is Big Data just a hype word? Is digital transformation a dream scenario that is impossible to reach?
In my discussions with both experts in the field and individuals working at companies trying to implement digital strategies, one thing remains clear. Very few people understand in a practical term how to implement a long term, measurable,

7 Steps To Increase Visibility on Linkedin NOW – Real Life Case Study

By |December 4th, 2015|

Trust the Open Networks
A few weeks ago, I was made redundant during my summer vacation – Read Here and while sitting by the pool(far away from home and resources) with my kids, I thought to myself I need to trust the networks that I built.

I strongly believe in the power of open networks as the true

Twitter Tools #1: Twitter Counter

By |December 4th, 2015|

Twitter Tools #1:  Twitter Counter
Everybody has a routine and everyone has tools that they use. I have tested many twitter tools in hopes to find some that make my experience better and make me more efficient. I would suggest that if you have thought about tools or have used various tools please continue and remember:
Let

The Dehumanizing Effect of Social Media Automation

By |December 3rd, 2015|

 

I would like to start this post by stating that I am not against companies that build automation for #Social Media, I can certainly see value in automating some of the most mundane and routine tasks across social media.  I am also not knocking the user for trying to make their life easier on Social

Un-democratic Marketing Run by Algorithms

By |December 3rd, 2015|

I must admit that I enjoy the targeted marketing hitting me on for instance Facebook, as compared to advertising in flow TV or other medias, I rarely see anything that does not have some relevance. Only when I turn on flow TV or radio, I get exposed to random advertising – and it annoys me.

The Collapse of Social Media Engagement Model

By |November 29th, 2015|

I was reading this article by buffer admitting that they lost ½ of all their #social media referral traffic in the last 12 months. (click picture)

It is a very open and honest article that I applaud because it confirms something my gut feeling has been telling me for a while:
Engagement is overvalued. This is most