Digital 007

The Net Promoter Score Of Originality

By |December 17th, 2016|

How Original Are you?
I wonder if anyone really understands the one major characteristic or mechanism that makes a person stand out heads and shoulders above the rest of the crowd?
I would argue the obvious answer is:
They are acting and being original.
Please note that I didn’t say unique or authentic because these words get thrown into

Snapchat Over 40

By |December 17th, 2016|

They say that 3 times is a charm and it has taken me 3 times to get on Snapchat and use it on a regular basis.   I found at 45 it was very challenging to start using Snapchat.
Why Snapchat?
I am  definitely driven by the fact that 60% of people from 13-34 in the USA use Snapchat

What Is The Litmus Test For Company Culture?

By |December 17th, 2016|

Company culture is not what the company tells the outside world.  It is reflected in the behaviors of the employees and rooted deeply in the upper management.  Usually, the true company culture comes to the surface during scandal, redundancies, firings, etc.

For employees it may be hard to align their perceived understanding of the company culture

Digital Transformation – The Law of The Farm

By |December 17th, 2016|

We all know the saying: “The Chickens are Coming Home to Roost” which sums up exactly how I feel with current state of  affairs regarding organizations and marketing technologies.

Many companies are trying to cheat or cram through organization change to meet the demands that society is bringing to them through advancements in technology:   There is no

I Was Called A Troll Today

By |December 17th, 2016|

I was called a troll today (not the first time) …
They complained to #Twitter for me being a troll …

I never considered myself a troll but I will tell you this much.

Being offended by someone doesn’t make you a victim nor them a troll.

This started because I was censored in a Facebook group and I called the

Values and Communication Drive Transformation

By |December 17th, 2016|

I was having coffee with a friend today and we were discussing our experiences with being responsible for managing a CRM system in one or more companies during our professional careers.

Our combined experience spanned a vast array of responsibilities from vendor selection, implementation of systems, implementation of business processes, data migration, training, stakeholder management and

A Watershed Moment For Microsoft

By |December 17th, 2016|

Something has happened – A Watershed Moment
A simple but major shifted in the paradigm on understanding how systems should work for workers.

#Microsoft has something simple  and amazing and the potential in my mind seems boundless

This something is the first real push to simplify how data into “futuristic actionable insights” and have available for end users

Social Media, Diversity and Inclusion

By |December 15th, 2016|

We need #diversity to thrive and I wrote an article back in July long before the election cycle called: Facebook the hammer that destroys democracy
Algorithm Driven An Echo Chamber That We All Live In Today
Seemed quite a drastic title at the time but not anymore and I feel like banging my hand of the table again

The RedBull of Machine Driven Intelligence

By |June 24th, 2016|

Machine Driven Intelligence

I had the privilege to speak at an event held by Yieldify  in London last week about the future of personalization and #social commerce.  There can be no doubt that the next wave of technology will drive efficiencies across organizations driven by HUGE data pools , machine learning and intelligence.   My key

Data – The Invisible Man At The Table

By |February 27th, 2016|

Is Big Data just a hype word? Is digital transformation a dream scenario that is impossible to reach?
In my discussions with both experts in the field and individuals working at companies trying to implement digital strategies, one thing remains clear. Very few people understand in a practical term how to implement a long term, measurable,