Digital 007

A Watershed Moment For Microsoft

By |December 17th, 2016|

Something has happened – A Watershed Moment
A simple but major shifted in the paradigm on understanding how systems should work for workers.

#Microsoft has something simple  and amazing and the potential in my mind seems boundless

This something is the first real push to simplify how data into “futuristic actionable insights” and have available for end users

Social Media, Diversity and Inclusion

By |December 15th, 2016|

We need #diversity to thrive and I wrote an article back in July long before the election cycle called: Facebook the hammer that destroys democracy
Algorithm Driven An Echo Chamber That We All Live In Today
Seemed quite a drastic title at the time but not anymore and I feel like banging my hand of the table again

The RedBull of Machine Driven Intelligence

By |June 24th, 2016|

Machine Driven Intelligence

I had the privilege to speak at an event held by Yieldify  in London last week about the future of personalization and #social commerce.  There can be no doubt that the next wave of technology will drive efficiencies across organizations driven by HUGE data pools , machine learning and intelligence.   My key

Parallel Universes: Theories & Evidence

By |April 30th, 2016|

Is our universe unique? From science fiction to science fact, there is a proposal out there that suggests that there could be other universes besides our own, where all the choices you made in this life played out in alternate realities -See more at: http://www.space.com/32728-parallel-universes.html?utm_content=bufferbbddc&utm_medium=#social&utm_source=twitter.com&utm_campaign=buffer%26cmpid%3D514648##sthash.Ax0yqd76.dpuf
The concept is known as a “parallel universe,” and is a

Data – The Invisible Man At The Table

By |February 27th, 2016|

Is Big Data just a hype word? Is digital transformation a dream scenario that is impossible to reach?
In my discussions with both experts in the field and individuals working at companies trying to implement digital strategies, one thing remains clear. Very few people understand in a practical term how to implement a long term, measurable,

Think Ecosystems Not Products – The Future is Now

By |December 12th, 2015|

I can remember sitting at work, a few years ago at a former employee that made cutting edge marketing technology when it hit me: “We are a Silo.”  There is nothing wrong in making great products that meet the needs of customers however have you ever looked the marketing technology lumascape for 2015 with almost 2000 different products

Un-democratic Marketing Run by Algorithms

By |December 3rd, 2015|

I must admit that I enjoy the targeted marketing hitting me on for instance Facebook, as compared to advertising in flow TV or other medias, I rarely see anything that does not have some relevance. Only when I turn on flow TV or radio, I get exposed to random advertising – and it annoys me.

The Superman Effect of a Good Manager

By |November 29th, 2015|

Your career is in your own hands let’s make that clear from the start and the decisions you make early on and during your employment shape your career possibilities going forward.

One thing that I learned is that having a good manager at the right times in your career is what gives us the ability to

The Digital Evolution in B2B Marketing

By |October 29th, 2015|

The Future Of Algorithmic Personalization | TechCrunch

By |October 28th, 2015|

Personalization algorithms influence what you’ve chosen yesterday, what you choose today and what you’ll be choosing tomorrow

Personalization Gaps
There are five main reasons why personalization remains broken.
Data gap means that any algorithmic environment has only a limited amount of data about you. The system can understand you only on its own terms, based on the experience