Digital 007

A Watershed Moment For Microsoft

By |December 17th, 2016|

Something has happened – A Watershed Moment
A simple but major shifted in the paradigm on understanding how systems should work for workers.

#Microsoft has something simple  and amazing and the potential in my mind seems boundless

This something is the first real push to simplify how data into “futuristic actionable insights” and have available for end users

The RedBull of Machine Driven Intelligence

By |June 24th, 2016|

Machine Driven Intelligence

I had the privilege to speak at an event held by Yieldify  in London last week about the future of personalization and #social commerce.  There can be no doubt that the next wave of technology will drive efficiencies across organizations driven by HUGE data pools , machine learning and intelligence.   My key

Data – The Invisible Man At The Table

By |February 27th, 2016|

Is Big Data just a hype word? Is digital transformation a dream scenario that is impossible to reach?
In my discussions with both experts in the field and individuals working at companies trying to implement digital strategies, one thing remains clear. Very few people understand in a practical term how to implement a long term, measurable,

Think Ecosystems Not Products – The Future is Now

By |December 12th, 2015|

I can remember sitting at work, a few years ago at a former employee that made cutting edge marketing technology when it hit me: “We are a Silo.”  There is nothing wrong in making great products that meet the needs of customers however have you ever looked the marketing technology lumascape for 2015 with almost 2000 different products

Who owns your “deductive data”?

By |December 8th, 2015|

Recently I “over-read” a conversation on Twitter where people were discussing that they didn’t want Twitter to know about their gender, age occupation and so on. They were quite sure, as they had never opted this information, Twitter did not have it. I am pretty sure they were wrong! Whereas Facebook has prompted users to

Un-democratic Marketing Run by Algorithms

By |December 3rd, 2015|

I must admit that I enjoy the targeted marketing hitting me on for instance Facebook, as compared to advertising in flow TV or other medias, I rarely see anything that does not have some relevance. Only when I turn on flow TV or radio, I get exposed to random advertising – and it annoys me.

Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises » MI6 Agency

By |November 30th, 2015|

This Mi6 Round Up includes tips on advertising on LinkedIn, IBM’s Watson and the weather, a glimpse into Salesforce’s enterprise SaaS investment strategy and enterprises thinking and acting as startups.
The top 2 priorities for B2B marketers are generating more leads/contacts and converting them. While reports like this are useful, especially if they demonstrate how

B2B Digital tipping points for 2015

By |October 29th, 2015|

Lifehack: Productivity on Steroids – Trello x Pomello

By |July 6th, 2015|

Do you want to be more productive? Here is the LifeHack For You
Everyone wants to be more productive because being productive is awesome and feeling productive is even more incredible.  These are some of the best feelings that I know; the satisfaction of accomplishing something. I have found the nice hack that keeps the tasks

6 Things You Can Do To Get To the Big Data Mountain Top

By |July 1st, 2015|