Digital 007

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About Louise Nersting

PhD in evolutionary genetics, and Data entusiast. Passionate about Social Media. Head of Product Communication @komfo by day but Ninja by night !

Who owns your “deductive data”?

By |December 8th, 2015|

Recently I “over-read” a conversation on Twitter where people were discussing that they didn’t want Twitter to know about their gender, age occupation and so on. They were quite sure, as they had never opted this information, Twitter did not have it. I am pretty sure they were wrong! Whereas Facebook has prompted users to

Un-democratic Marketing Run by Algorithms

By |December 3rd, 2015|

I must admit that I enjoy the targeted marketing hitting me on for instance Facebook, as compared to advertising in flow TV or other medias, I rarely see anything that does not have some relevance. Only when I turn on flow TV or radio, I get exposed to random advertising – and it annoys me.